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Walter Wang, Ph.D.
Associate Professor of Marketing
Management Division
View Citations Page
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Area of
Expertise |
- Creative selling and sales management
- Brand equity and brand loyalty
- Structural equation modeling
- Marketing research
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Research
Interests |
- Professional selling and sales management
- Database and direct marketing
- Relationship marketing
- Organizational behavior
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| Courses Taught |
- BUSAD 501 – Statistical Analysis Management
- MKTG 500 – Marketing Management
- MKTG 512 – Consumer and Marketing Behavior
- MKTG 513 – Market Research
- BUSAD 501 – Statistical Analysis for Managerial Decision Making Management
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| Education |
- Ph.D., Marketing, Louisiana State University
- MBA, University of New Orleans
- B.A., Economics, Shanghai Institute of Foreign Trade
- B.S., Industrial Engineering, Hunan University
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Mailing
Address |
Penn State Great Valley
30 E. Swedesford Rd.
Malvern, PA 19355
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| Phone |
610-725-5351 |
| Fax |
610-725-5224 |
| E-mail |
gww10@psu.edu
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