| |
Matthew E. Sarkees, Ph.D.
Assistant Professor of Marketing
Go to personal Web site
View citations
|
Areas of Expertise
|
- Customer Divestment
- Customer Value Management
- Marketing Strategy and Implementation
- Marketing Management
- Marketing vs. Financial-Based Performance
- Utilization of Firm Resources
|
|
Research Interests
|
- Customer Divestment
- Managing Customer Relationships for Value
- Marketing Strategy/Implementation and Performance
- Utilization of Firm Resources
|
| Courses Taught |
- MKTG 500 – Marketing Management
|
|
Education
|
- Ph.D. Business Administration, University of Pittsburgh, 2007
- MBA, Villanova University, 1998
- B.S. Accounting, Seton Hall University, 1993
|
|
Professional Certifications
|
- Certified Public Accountant
|
|
Mailing Address
|
Penn State Great Valley
30 E. Swedesford Road
Malvern, PA 19355
|
|
Phone
|
610-648-3322
|
|
Fax
|
610-725-5224
|
|
E-mail
|
mes45@psu.edu
|
|