Faculty Citations: Matthew Sarkees
 

Faculty Citations:  Matthew Sarkees

Journal Publications

Sarkees, Matthew E. and John Hulland (2008), “Efficiency and Innovation: It is Possible to Have It All,” Business Horizons, forthcoming.

Mittal, Vikas, Matthew E. Sarkees, and Feisal Murshed (2008), “Managing Unprofitable Customers,” Harvard Business Review, forthcoming.

Mittal, Vikas and Matthew E. Sarkees (2006), “Customer Divestment,” Journal of Relationship Marketing, 5(2/3): 71-85.

Book Chapters

Mittal, Vikas and Matthew E. Sarkees (2006), “Customer divestment,” in Lerzan Aksoy, David Bejou, and Tim Keiningham (Eds). Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits. Binghamton, NY: Haworth Press.

 

www.gv.psu.edu