Citations:  G. Walter Wang, Ph.D.
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Refereed Journal Publications

Cui, Nan, Guangping Wang, Wenyu Dou, and Nan Zhou (2007), "Impact of Consumption Values on New Product Adoption by Chinese Consumers," Journal of Marketing Science (in Chinese with English abstract), forthcoming.

Wang, Guangping, Wenyu Dou, and Nan Zhou (2007), "Consumption Attitudes and New Product Adoption: A Contingency Approach," European Journal of Marketing, forthcoming.

Dou, Wenyu, Guangping Wang, and Nan Zhou (2006), "Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers," Journal of Advertising, 35 (2), 101-110.

McKee, Daryl O. and Guangping Wang (2006), "Economic Versus Social Exchange in Marketing Places: An Empirical Study among Manufacturing Firms," Journal of Business Research, 59, 397-406.

Wang, Guangping and Richard G. Netemeyer (2004), "Salesperson Creative Performance: Conceptualization, Measurement, and Nomological Validity," Journal of Business Research, 57, 805-812.

Netemeyer, Richard G., Balaji Krishnan, Chris Pullig, Guangping Wang, Mehmet Yagci, Dwane H. Dean, Joe Ricks, and Ferdinand Wirth (2004), "Developing and Validating Measures of Facets of Customer-Based Brand Equity," Journal of Business Research, 57, 209-224.

Wang, Guangping and Richard G. Netemeyer (2002), "The Effects of Job Autonomy, Customer Demandingness, and Trait Competitiveness on Salesperson Learning, Self-Efficacy, and Performance," Journal of the Academy of Marketing Science, 30 (3), 217-228.

Wang, Guangping and Janeen E. Olsen (2002), "Knowledge, Performance, and Exporter Satisfaction: An Exploratory Study," Journal of Global Marketing, 15 (3/4), 39-64.

Wang, Guangping (2002), "Attitudinal Correlates of Brand Commitment: An Empirical Study," Journal of Relationship Marketing, 1 (2), 57-75.

Boles, James S., Dwane H. Dean, Joe Ricks, Jeremy Shorts, and Guangping Wang (2000), "The Dimensionality of the Maslach Burnout Inventory across Small Business Owners and Educators," Journal of Vocational Behavior, 56 (1), 12-34.

Refereed Conference Proceedings and Presentations

Wang, Guangping and Zhilin Yang (2006), "Interest Convergence in Channel Relationships," 2006 Institute for Study of Business Markets (ISBM) B-to-B Academic Conference, Chicago, August 3-4.

Wang, Guangping, Wenyu Dou, and Nan Zhou (2006), "Consumption Attitudes and New Product Adoption: A Contingency Approach," in AMA 2006 Summer Educators’ Conference: Marketing Theory and Applications. Chicago, IL: American Marketing Association.

.Wang, Guangping, Wenyu Dou, and Nan Zhou (2005), "Impact of Consumption Values on New Product Adoption by Chinese Consumers," Society for Marketing Advances Conference, San Antonio, Texas, November 1-5, 2005.

Wang, Guangping and Peggy D. Lee (2005), "Psychological Empowerment and Service Employees’ Effort and Job Satisfaction," IEEE International Conference on Service Operations, Logistics, and Informatics, Beijing, China, August 10-12, 2005

Wang, Guangping (2005), "Effects of Psychological Empowerment on Work Effort and Job Satisfaction: A Dimensional Analysis," Pan-Pacific Conference on Business XXII, Shanghai, China, May 25-27, 2005.

Wang, Guangping (2004), "Consumer Preference for Rewards in Loyalty Programs," INFORMS Marketing Science Conference, Rotterdam, the Netherlands, June 24-26, 2004.

Wang, Guangping (2003), "Becoming Competent Global Marketers: A Normative Framework for Chinese Firms," Pan-Pacific Conference on Business XX, Shanghai, China, May 28-30, 2003.

Wang, Guangping (2001), "Tacitness and Embeddedness of Organizational Knowledge: A Typology," in Hawaii Conference on Business Proceedings. Honolulu, HI: University of Hawaii, June 13-17, 2001.

Wang, Guangping and Richard G. Netemeyer (2001), "A Conceptual Model of Salesperson Creativity," in AMA 2001 Summer Educators’ Conference: Marketing Theory and Applications. Chicago, IL: American Marketing Association.

Wang, Guangping and Janeen E. Olsen (2001), "Background, Expertise, Performance, and Exporter Satisfaction: A Conceptual Model," in AMA 2001 Winter Educators’ Conference: Marketing Theory and Applications, Vol. 12. Chicago, IL: American Marketing Association.

Wang, Guangping (1999), "Reciprocation Ideologies as Antecedents of Organizational Citizenship Behavior," in AMA 1999 Winter Educators’ Conference: Marketing Theory and Applications, Vol. 10, Anil Menon and Arun Sharma, eds. Chicago, IL: American Marketing Association.

Wang, Guangping (1998), "Understanding Interpersonal Relationships in China: Conception and Implications for Marketing," in AMA 1998 Winter Educators’ Conference: Marketing Theory and Applications, Vol. 9, Dhruv Grewal and Connie Pechmann, eds. Chicago, IL: American Marketing Association.

Wang, Guangping, J. Denise Kleiner, and Janeen E. Olsen (1997), "Latin American Market: A Look at US Managers’ Export Satisfaction," in Redefinicion de America Latina en un Entorno Global, The XXXII Assembly of the Latin American Council of Business Schools (CLADEA), Monterrey, NL, Mexico, October 8-10, 201-214.